Why Response Rate Is The New Click-Through Rate

Hot off the press and into your inbox - here's a blog update! Why Response Rate Is The New Click-Through Rate 2016-07-07 13:50:27 Aaron Orendorff Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR). Naturally, this obsession comes with good reason. While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines), when it comes to email engagement -- i.e., getting your list to take action -- CTR is king. Or is it? See more JOIN OUR COMMUNITY: This message was sent to sahuit88.anekaragam@blogger.com by GetResponse, 1011 Centre Road, Suite 322, Wilmington, DE 19805, USA. Unsubscribe or change your details.