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» Why Does Mobile-Originated Data Matter Most In Digital Advertising?
| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-10-18 14:55:24 | Andrew Darling | | | According to eMarketer, within the next year, U.S. mobile ad spend will reach $50.84 billion – about twice as much as the total U.S. desktop ad spend. Meanwhile, mobile ad spending in the U.K. continues to show strong growth and is expected to rise 35 percent this year to £4.58 billion ($7 billion). That's a higher figure than eMarketer forecast last year and marks the first time that that mobile has overtaken TV ad spending in the country. | | |
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