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Hot off the press and into your inbox - here's a blog update! Dear Aneka Here's your daily share of tips & tricks from our Blog experts. Happy reading! Google Attribution. Find out Where Your Conversions Really Come From 2018-01-16 14:01:08 Piotr Sobczyk Despite the growing awareness of marketers when it comes to analytics and data analysis, it's sometimes still difficult to answer the question: "Does this channel really work?". The most popular way to measure conversions was (and still is!) the last-click attribution model, which assigns conversions to the last trackable source. Unfortunately, this model doesn't reflect the complexity of the purchasing path and the many touchpoints the customers have with a brand. See more JOIN OUR COMMUNITY: This message was sent to sahuit88.anekaragam@blogger.com by GetResponse, 1011 Centre Road, Suite 322, Wilmington, DE 19805, USA. Unsubscribe or change your details.