Consumer confidence is on the decline.
| | | Look, I'm going to be blunt here.
Your customers are scared.
Consumer confidence is declining. People are worried about losing their jobs. They're stretching every dollar and shopping completely differently because they don't know what's coming next.
As marketers, it's our job to be emotionally intelligent. To read the room. To understand that when people are scared about their future, tone matters more than ever.
Get it wrong, and years of brand-building can vanish overnight. Just ask the CEO who snatched a hat from a kid at the US Open.
Here's the thing: when people are financially anxious, they're not just choosing products. They're choosing who deserves their trust with money they can't afford to waste.
Every email subject line matters more. Every ad matters more. Every customer service interaction matters more.
It's time to show your audience that you get them. Not sure where to start? Here are some hand-picked resources below. |
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| | | | Speaking of reading the room and building genuine relationships... When customers are scared and every dollar matters, generic "FLASH SALE 50% OFF!!!" emails aren't going to cut it. You need to actually connect with people. This ebook shows you how to turn email marketing into relationship building. It's part love story, part practical playbook that covers everything from precise segmentation to automated product recommendations that feel personal, not creepy. Because when trust is fragile, the brands that win are the ones that make customers feel understood, not sold to. | |
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| | | 🤖 How to Reduce Customer Acquisition Costs: Learn how marketing automation, AI product recommendations, and abandoned cart workflows can improve LTV and reduce acquisition costs. 📰 How Generative AI Is Quietly Distorting Your Brand Message: Explore how AI constructs your brand from public crumbs and why auditing your messaging footprint matters now. 🎧 Improved DMs: Both Instagram and TikTok are expanding their direct messaging features. Instagram's updates focus on easier conversation management, while TikTok's improvements center on helping creators connect more effectively with their audience through images, voice, and video. 👉 15 Ways to Deliver Personalized Ecommerce Experiences: Learn 15 practical strategies — from AI recommendations to quizzes and loyalty tiers — that build trust, loyalty, and drive revenue. 🚀 TikTok Shop Shifts to Full AI Mode: Starting September 1, TikTok will require all advertisers promoting products on TikTok Shop to use its AI-driven GMV Max campaign tool. The move is expected but also concerning to some. 📸 Nano Banana in Gemini: With the latest Gemini image-editing upgrade, brands can now personalize visuals effortlessly while preserving authentic likeness in every creative twist. 🔥 How to Optimize Your Landing Pages for Maximum Conversions: In case you missed last week's newsletter, we're sharing this 100+ item landing page checklist again so you don't lose out on those conversions and potential sales. |
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| | | What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend! | | | | |
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| | GetResponse offers an affordable, comprehensive, and easy-to-use solution to help you grow, engage, and convert your audience with powerful email, automation, list growth, and content creation tools. | | |
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| | | You're getting good stuff like this email because you signed up to GetResponse Blog and Resources. Feeling like you need a break from these updates? That's a shame, but you can unsubscribe below, and hopefully, come back quick and resubscribe by visiting our website at getresponse.com/resources. | | This message was sent to sahuit88.anekaragam@blogger.com GetResponse S.A., Al. Grunwaldzka 413 (NEON), 80-309 Gdansk, Poland. | |
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