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We noticed the other day you started buying Advertising for your Site
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but did not complete the purchase!


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The new storefront: chat, feeds, marketplaces

Meet customers where they are, then bring them home.

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Can't see the images? View this message online.   Hey Aneka,   Running a store without a storefront has been the norm for many online businesses for years. But it seems the rules are still changing, and businesses might soon be running without online stores.    How? Last week we discussed how discovery, conversation, and conversion are converging—and how OpenAI rolled out Instant Checkout in ChatGPT in the U.S., in collaboration with Etsy and Shopify. Merchants, of course, have to pay a commission to OpenAI.    Add that on top of the existing online-marketplace business model, where retailers sell on websites they don't own like Amazon.com; landlords and hotels rent property on apps like Airbnb and Booking.com; teachers sell courses on Udemy; freelancers sell their services on Fiverr—of course, all while paying a commission—and you'll notice that discovery, conversation, and conversion aren't just converging but also moving out of your control.    Meta, for example, recently announced that it will personalize content and ads using your Meta AI chats. This will take effect on December 16; the rollout excludes the EU, UK, and South Korea.    Storefronts and first touchpoints aren't disappearing, but are drifting into assistants, marketplaces, and social feeds.    Buying on websites will not disappear, but expect more first purchases to happen off-site: inside assistants, at marketplace events, and in social shops.     There is a constant, however, and that is the commission. All of these marketplaces—or rented surfaces—tax your margin and steer the narrative. Meta's update links conversational intent to ad delivery; marketplaces set fees and rules; assistants can sit between the brand and the buyer.    The durable move remains the same: meet customers where they are, then bring them home (site, email, SMS, loyalty, and service).    Paid costs are climbing, algorithms throttle external links, and email metrics are getting muddied by bots and privacy filters.     The brands winning right now aren't stuck on CTR. They're maximizing the value of people who already clicked—subscribers, site visitors, and one-time buyers—then turning those moments into momentum.     That's exactly what Michał Leszczynski, our Head of Content and SEO,  will be covering at the Global Email Marketing Summit.    You'll walk away ready to:  Use smart automation to turn first-time visitors into lifelong customers  Personalize journeys at scale without sounding robotic  Automate experiences that feel tailored, not templated  Build systems that drive retention, LTV, and real revenue     📅 Happening now (Oct 6–10)—you can still catch it live.  🌐 Fully online, with sessions in English, Spanish, and Portuguese.  🎯 100+ talks from global experts—zero fluff. RESERVE YOUR SPOT   ☕ Team picks:   🤖 Meta to Personalize Feeds With AI Chats: Meta will use chat history with its chatbot to influence ad targeting and feed recommendations—your chat content may be used as signals.  ⭐ Google Reviews With "Incentivized" Labels: Google can label product reviews as incentivized when compensation or benefits are involved.  🛍️ Amazon Prime Big Deal Days (Oct 7–8): A two-day deals event exclusively for Prime members, positioned as an early kickoff to the holiday shopping season.  🚨 Google Search Serving Issue (Confirmed Oct 3): Expect short-term reporting oddities and some rank wobble as systems stabilize.  🎬 Sora 2 Is Live: OpenAI's update is accelerating brand-side video generation while rights and usage frameworks continue to evolve.  🎨 Meta's Ad Creative Stack Expands: More options across video, music, and dynamic variants to scale creative production.  ✉️ Effective Post-Purchase Email Strategies: Boost engagement and loyalty with proven post-purchase flows—read the article to sharpen your email marketing.  👶📈 Gen Alpha's $5.46T Economic Impact: Born 2010–2024, this cohort favors instant rewards over delayed gratification, according to new research.    What did you think of today's email? Terrible Loved it     Till next time!   What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend!     Nael Chhaytli Content Marketing Manager at GetResponse New to GetResponse?   GetResponse offers an affordable, comprehensive, and easy-to-use solution to help you grow, engage, and convert your audience with powerful email, automation, list growth, and content creation tools.   SIGN UP FREE     You're getting good stuff like this email because you signed up to GetResponse Blog and Resources. Feeling like you need a break from these updates? That's a shame, but you can unsubscribe below, and hopefully, come back quick and resubscribe by visiting our website at getresponse.com/resources.   This message was sent to sahuit88.anekaragam@blogger.com GetResponse S.A., Al. Grunwaldzka 413 (NEON), 80-309 Gdansk, Poland. Unsubscribe or change your details.

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The future of ecommerce just got closer

AI, social, and shopping are colliding

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Can't see the images? View this message online.   Hey Aneka,   This week, ecommerce showed us both its biggest risks and boldest opportunities.     Threads is surging past X in the number of active users. Meta's experimenting with ad-free social for UK users who are willing to pay. Amazon just made your camera a shopping cart thanks to Lens Live. Shopify and OpenAI are fusing discovery and checkout into a single chat. Even Microsoft's Copilot is trying its hand as a personal stylist.     All of this points to one thing: discovery, conversation, and purchase are converging. The friction between intent and action is melting away. That's an enormous gift for brands ready to adapt – because customers are about to encounter your products in more places, more naturally, than ever before.     But here's the truth: every one of those shiny new touchpoints is rented land. Founders who thrive won't just chase the next platform. They'll turn fleeting attention into lasting relationships through owned channels like email, SMS, and loyalty programs. That's where customers come back, margins hold, and growth compounds no matter how the platforms shift.    The opportunity is right in front of us: meet customers where they are, then bring them home.    Let's be honest — getting clicks is getting harder. Ad costs are rising, algorithms are punishing outbound traffic, and even email engagement is plagued by bots and privacy filters. But the brands that are thriving right now? They've stopped obsessing over the click. Instead, they're squeezing every ounce of value from the people who already did click — the ones who joined their list, visited their site, or bought once. That's the focus of my session at the Global Email Marketing Summit: "Beyond the Click: How Smart Automation Builds Lasting Customer Relationships" You'll learn how to: Use smart automation to turn first-time visitors into lifelong customers Personalize customer journeys at scale without sounding robotic Automate experiences that feel tailored, not templated Build systems that drive retention, LTV, and real revenue 📅 The summit runs October 6–10, fully online, with sessions in English, Spanish, and Portuguese. 🎯 60+ talks, global experts, zero fluff. RESERVE YOUR SPOT   ☕ Team picks:    📺 YouTube to Reinstate Banned Channels: More ad inventory is coming back, but with brand-safety risks that marketers will need to navigate carefully.    🛍️ ChatGPT Is Now 20% of Walmart's Referral Traffic: AI is becoming a major driver of shopping discovery, creating new opportunities (and risks) for retailers.    🔍 Google Discover Update: Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed.    ⚖️ Amazon Fined $2.5B in FTC Case: A warning for ecommerce businesses to make sign-ups and cancellations simple and transparent.    📈 Demand Gen September 2025: Google Ads just rolled out updates including omni-channel bidding, local offers, and new conversion lift tools that help marketers optimize both online and offline sales.    👻 Consumers Set to Spend $13.1B This Halloween: Early shoppers and discount hunters signal the need for smart, segmented campaigns.    🎓 GetResponse Academy: Learn how to grow your email list and turn one-time visitors into engaged buyers with our free video courses.   Till next time!   What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend!     Michal Leszczynski Head of Content and SEO at GetResponse New to GetResponse?   GetResponse offers an affordable, comprehensive, and easy-to-use solution to help you grow, engage, and convert your audience with powerful email, automation, list growth, and content creation tools.   SIGN UP FREE     You're getting good stuff like this email because you signed up to GetResponse Blog and Resources. Feeling like you need a break from these updates? That's a shame, but you can unsubscribe below, and hopefully, come back quick and resubscribe by visiting our website at getresponse.com/resources.   This message was sent to sahuit88.anekaragam@blogger.com GetResponse S.A., Al. Grunwaldzka 413 (NEON), 80-309 Gdansk, Poland. Unsubscribe or change your details.

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