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» Don’t Let your Message Get Lost in Translation – Key Insights on Localization
| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-04-29 13:39:18 | Marta Lewalska | | | Successful communication between people is a delicate and quite complex process. Not only does it require some charisma, but a balanced level of empathy as well. What do I mean exactly when saying "successful communication?" In terms of marketing, it really boils down to one key point: to encourage the recipient of your message to answer positively to it, e.g. buy the product you're offering them. Getting a positive response from consumers from your own language and cultural background may be relatively easy, but what about going global? | | |
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