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| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-06-08 13:18:55 | Pam Neely | | | It's one thing to get a new subscriber, but another thing to keep them. That's what retention emails are for. They help you keep your subscribers - or your customers - engaged. There are several strategies for keeping people interested in your emails, just as there are different ways people can become disengaged in the first place. You'll get better results if you customize your messages based on each subscriber's situation. For example, you'll want to talk to someone who has never opened your emails in a different way than you'd talk to a frequent customer. | | |
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