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» The One-Way-Out Formula For Improving Email CTRs
| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-09-29 08:14:54 | Aaron Orendorff | | | Limiting your emails to a single CTA has been shown to increase click-through rates upwards of 17% to 42%. That sort of brave austerity, however, isn't always necessary. Highly clickable emails can have multiple CTAs - meaning, multiple buttons or hyperlinked texts - but each and every one of those CTAs should lead to a single destination. | | |
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