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| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-09-21 09:40:10 | John Rampton | | | What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their respective brand's marketing strategies. As Ryan Holmes, CEO of Hootsuite, writes in Fast Company: | | | | 2016-09-21 09:40:10 | Jessica Mizerak | | | Have you ever thought if a loyalty program could be a great marketing tool, but felt like it was too complicated? Sure, a loyalty program is a complex marketing tool with a lot of moving parts, such as gamified point systems, various loyalty tiers (i.e. silver, gold and platinum levels), content sharing capabilities and automated communication; but online retailers shouldn't shy away from the program because it seems difficult. | | |
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