Rabu, 21 September 2016

The Role Of Employees In Brand Marketing

Hot off the press and into your inbox - here's a blog update!
The Role Of Employees In Brand Marketing
The Role Of Employees In Brand Marketing
2016-09-21 09:40:10 John Rampton

What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their respective brand's marketing strategies. As Ryan Holmes, CEO of Hootsuite, writes in Fast Company:

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What Makes A Loyalty Program Successful?
What Makes A Loyalty Program Successful?
2016-09-21 09:40:10 Jessica Mizerak

Have you ever thought if a loyalty program could be a great marketing tool, but felt like it was too complicated? Sure, a loyalty program is a complex marketing tool with a lot of moving parts, such as gamified point systems, various loyalty tiers (i.e. silver, gold and platinum levels), content sharing capabilities and automated communication; but online retailers shouldn't shy away from the program because it seems difficult.

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