Senin, 26 Desember 2016

5 Most Typical A/B Testing Mistakes You Should Avoid

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5 Most Typical A/B Testing Mistakes You Should Avoid
5 Most Typical A/B Testing Mistakes You Should Avoid
2016-12-26 14:36:11 Joan Selby

One of the best ways to test your ideas in order to improve your conversion rate is through A/B testing. A/B testing is a simple, yet incredibly effective tool which provides you with a way to structure your ideas and test them out online. It's also an extremely cheap way of trying to find what works and doesn't. Seemingly, it doesn't get any simpler that putting up two different versions of the same item, and seeing which one becomes a crowd favorite. But, while A/B testing is fairly straightforward, it is not as easy as it appears to be, because most marketers tend to oversimplify the procedure and call the results as they see them.

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