Rabu, 16 Agustus 2017

How to Use Content to Improve Customer Lifetime Value

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How to Use Content to Improve Customer Lifetime Value
How to Use Content to Improve Customer Lifetime Value
2017-08-16 15:58:03 John Waldron

It's well-documented that it's both easier and cheaper to sell to an existing customer than it is to a new one. Indeed, according to Gartner, "65% of a company's business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied."

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