| Your marketing does not exist in a bubble. Your website, blog, store, business - everything is part of a wider world. Your customers don't simply wake up, consume your content, then go back to sleep. They go out into the world and do stuff. They watch the news, go to the movies, have friends, get into debates, go to work, and consume other content. People give reviews of the newest movies, others create memes from particularly funny or awkward moments, and many re-watch their favorites time and time again. |
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