The future of ecommerce just got closer

AI, social, and shopping are colliding

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Can't see the images? View this message online.   Hey Aneka,   This week, ecommerce showed us both its biggest risks and boldest opportunities.     Threads is surging past X in the number of active users. Meta's experimenting with ad-free social for UK users who are willing to pay. Amazon just made your camera a shopping cart thanks to Lens Live. Shopify and OpenAI are fusing discovery and checkout into a single chat. Even Microsoft's Copilot is trying its hand as a personal stylist.     All of this points to one thing: discovery, conversation, and purchase are converging. The friction between intent and action is melting away. That's an enormous gift for brands ready to adapt – because customers are about to encounter your products in more places, more naturally, than ever before.     But here's the truth: every one of those shiny new touchpoints is rented land. Founders who thrive won't just chase the next platform. They'll turn fleeting attention into lasting relationships through owned channels like email, SMS, and loyalty programs. That's where customers come back, margins hold, and growth compounds no matter how the platforms shift.    The opportunity is right in front of us: meet customers where they are, then bring them home.    Let's be honest — getting clicks is getting harder. Ad costs are rising, algorithms are punishing outbound traffic, and even email engagement is plagued by bots and privacy filters. But the brands that are thriving right now? They've stopped obsessing over the click. Instead, they're squeezing every ounce of value from the people who already did click — the ones who joined their list, visited their site, or bought once. That's the focus of my session at the Global Email Marketing Summit: "Beyond the Click: How Smart Automation Builds Lasting Customer Relationships" You'll learn how to: Use smart automation to turn first-time visitors into lifelong customers Personalize customer journeys at scale without sounding robotic Automate experiences that feel tailored, not templated Build systems that drive retention, LTV, and real revenue 📅 The summit runs October 6–10, fully online, with sessions in English, Spanish, and Portuguese. 🎯 60+ talks, global experts, zero fluff. RESERVE YOUR SPOT   ☕ Team picks:    📺 YouTube to Reinstate Banned Channels: More ad inventory is coming back, but with brand-safety risks that marketers will need to navigate carefully.    🛍️ ChatGPT Is Now 20% of Walmart's Referral Traffic: AI is becoming a major driver of shopping discovery, creating new opportunities (and risks) for retailers.    🔍 Google Discover Update: Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed.    ⚖️ Amazon Fined $2.5B in FTC Case: A warning for ecommerce businesses to make sign-ups and cancellations simple and transparent.    📈 Demand Gen September 2025: Google Ads just rolled out updates including omni-channel bidding, local offers, and new conversion lift tools that help marketers optimize both online and offline sales.    👻 Consumers Set to Spend $13.1B This Halloween: Early shoppers and discount hunters signal the need for smart, segmented campaigns.    🎓 GetResponse Academy: Learn how to grow your email list and turn one-time visitors into engaged buyers with our free video courses.   Till next time!   What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend!     Michal Leszczynski Head of Content and SEO at GetResponse New to GetResponse?   GetResponse offers an affordable, comprehensive, and easy-to-use solution to help you grow, engage, and convert your audience with powerful email, automation, list growth, and content creation tools.   SIGN UP FREE     You're getting good stuff like this email because you signed up to GetResponse Blog and Resources. Feeling like you need a break from these updates? That's a shame, but you can unsubscribe below, and hopefully, come back quick and resubscribe by visiting our website at getresponse.com/resources.   This message was sent to sahuit88.anekaragam@blogger.com GetResponse S.A., Al. Grunwaldzka 413 (NEON), 80-309 Gdansk, Poland. Unsubscribe or change your details.

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Paying more for less attention?

This week's platform changes, and a plan to keep conversions.

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Can't see the images? View this message online.   Hey Aneka,   Algorithms change; acronyms do too. The only constant is the marketer's fight for traffic and conversions. What do we even call it now: SEO, AEO, GEO? Tim Soulo, CMO at Ahrefs, posted that question on LinkedIn. One user replied "LMAO," which pretty much summarizes marketers' frustration. In a single week: Google's quiet removal of the num=100 parameter reportedly dented keyword visibility for ~77% of sites. ChatGPT's visible citations shifted for some users. YouTube announced swappable ad segments in long-form videos and it will begin testing early next year. That's one more place your brand must compete for placement. After all the fears of it being banned, TikTok looks set to remain in the U.S. under new guardrails. Different headlines, same pattern: breakneck changes, uncertainty, and little time to adapt. We can't quit those channels and we shouldn't. They're still unmatched for reach, demand gen, and creative testing. But as long as your growth depends on somebody else's algorithm, the cost of staying visible will keep rising. But the solution is usually hiding in plain sight: when acquisition becomes too challenging, make sure to invest in retaining those you acquire. Grow an email list that grows every month. Build a community that survives a policy tweak. Create a content hub people would subscribe to instead of searching for. With the right tools, it can be easier than you imagine. Interested in learning more about this? Make sure to register for our upcoming webinar. More details below.   Join our live session on Tuesday, Sep 30 at 18:00 CEST (12:00 PM ET, 9:00 AM PT). We'll cover how to ride the volatility (shadow bans, "200-views prison," copyright flags, ad-policy whiplash) and turn fleeting reach into durable revenue. What you'll learn: How to overcome social media challenges Best practices and lead magnets to generate signups How to connect your owned channels to social media How to connect an existing site to GetResponse Web automation templates to drive more sales How to automate and launch abandoned cart campaigns SAVE YOUR SEAT   ☕ Team picks:     📊 Why Cold Emails Don't Work: A 700+ Email Study (2025): Over 180 days the author analyzed 756 cold marketing emails to uncover the patterns and clickbait that kill replies. See the data, word clouds, and better alternatives. 📉 77% of Sites Lost Keyword Visibility: Google's removal of the &num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility.   💰Google + PayPal Partnership: Google and PayPal entered a multi-year strategic partnership to bring new AI shopping and payment experiences on Google Cloud, Google Play and other Google products.  🛒 YouTube Is Turning Into a Shopping Channel: YouTube just announced a set of new tools to help creators make more money: AI product tagging, brand links for Shorts, and swappable ad segments that can be resold to different sponsors.  📦 Gmail Gets One-Stop Purchase Tracking: Google launched a new "Purchases" view that consolidates all your order confirmations and delivery updates in one organized list, plus a smarter Promotions tab that highlights relevant deals from brands you actually engage with.        Grow your audience on TikTok. Convert them with GetResponse. The smart play isn't avoiding rented channels entirely but using them to build owned assets. TikTok is where your next customers are scrolling, but GetResponse is where you keep them forever. Exclusive offer for New TikTok Advertisers: Spend $200, Get $200 OR Spend $1,500, Get $1,000 in ad credit. The difference? Instead of just chasing views and hoping the algorithm stays friendly, you're capturing those viewers into your email list — turning TikTok's rented audience into your owned relationship. LEARN MORE ABOUT THE OFFER   Note: We partnered with TikTok and may receive compensation if you use our link.   Till next time!   What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend!     Nael Chhaytli Content Marketing Manager New to GetResponse?   GetResponse offers an affordable, comprehensive, and easy-to-use solution to help you grow, engage, and convert your audience with powerful email, automation, list growth, and content creation tools.   SIGN UP FREE     You're getting good stuff like this email because you signed up to GetResponse Blog and Resources. Feeling like you need a break from these updates? That's a shame, but you can unsubscribe below, and hopefully, come back quick and resubscribe by visiting our website at getresponse.com/resources.   This message was sent to sahuit88.anekaragam@blogger.com GetResponse S.A., Al. Grunwaldzka 413 (NEON), 80-309 Gdansk, Poland. Unsubscribe or change your details.

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