| Read, watch, enjoy. Can't see images? View this message online. | | | | | | Let's ignore the Olympics, Suicide Squad, or Pokémon Go for a second. Just for a few minutes, let's talk about inspiration. That's right, inspiration. Because that's what we've got for you today. E‑commerce, marketing automation, analytics, and social media - all in one, curated just for you. Sit back, relax, and enjoy :)
| | | | Essential Guide To Marketing Automation For E‑Commerce | | You've probably got plenty of things on your mind right now. Sure, running an e-commerce business is fulfilling, but you also need the time to take a step back, and brainstorm new ways to run your business more efficiently. If this what you're looking for, look no further. Read this free guide - it's made for you.
| | | | | | Marketing automation isn't a miracle technology that will take away all your pain and let you just sit at your office desk. Like any other tool, marketing automation programs need excellent marketing strategists, content creators, email and analytics experts, and creatives, among others. They also need soft skills. Here are 3 that the original Chief Content Officer, Ann Handley, looks for in particular.
| | | | | | | | What gets measured, gets improved. The great thing about online marketing is that we can measure just about everything we do using terms like CTR, Open Rate, CPC, CPM, or bounce rates – we all know them and we all use them. On top of that, there's a plethora of tools out there that can make your analysis ever so more effective.
| | | | | | | | Let's face it… there's a reason words like "infoxication" and "infobesity" have been invented. None of us can stomach the towering piles of content shoved onto our plates. But as a brand you want to make the cut and don't want to be ignored. What should you do? How about step away from creating new content from scratch and guide them through what's already there. I'm talking about content curation.
| | | | | | | | We've been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage each channel at what it does best. Need an example? Let's take a look at email and social media.
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