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| | | | 2018-06-07 15:05:18 | Guest Blogger | | | Your email campaigns are invitations to your audience to visit your home online and do something – buy, sign up, read. And if your website is your home online, it makes sense that your landing page is the front door. You make sure it's clean, spiffy, and bright, and that your site's got plenty of curb appeal. It's why so many brands put their best assets there. But if you don't put just as much work into optimizing all the other ways users reach your landing page, you could be leaving money, social shares, or new customers on the table. Thinking about all of your sites and what kind of experience they deliver, should be a crucial part of your web strategy. By making easy, consistent upgrades, you'll see increased traffic and decreased bounce as you deliver a better experience for your visitors. | | |
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