Here's a localization guide & more.
Hi Aneka, We're saying 'hi' to you, and to our new newsletter design – do you like it? (We really hope so!) This week we're sharing an email localization guide (if you need to reach a global audience), and a refreshed article on metrics that will help you measure your campaign's results. Also, if you have 2-3 minutes to spare, you can help us with a new research by filling out a survey on Lead Magnets here. We'll be really grateful and you'll get an early access to the report. Without further ado, let's proceed to this week's blog update. Happy reading! |
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| Being multilingual isn't enough for a business looking for a global reach. There are multiple elements you should tweak when sending emails to an international audience. Nuances such as everyday communication, device usage, trust, seasonal sales, diversity, and even color perception should be taken into account. In this article, you'll find out why and how you should localize email campaigns. Read more >> | | Here's what we've been reading | | | | In this article, we're looking at everything you need to know about email analytics. You'll learn about the key email marketing KPIs – the ones you see in your email marketing platform and the ones you can only calculate yourself – once you know the costs and have defined what conversions look like to you. Read more >> |
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And that's it for today, Friend! Stay tuned for next week's update, or visit GetResponse Blog for more of your favourite content.
And, of course, stay safe! | | | We are GetResponse's Content Marketing Team, and we love to share knowledge, tips & tricks, about all things marketing. You can always reach out to us at content@getresponse.com with feedback or questions. |
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| Content Marketing Manager |
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| GetResponse Sp. z o.o., Arkonska 6, A3, 80-387 Gdansk, Poland. |
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