Selasa, 08 April 2025

Spring cleaning for your strategy?

🚨 Microsoft's authentication changes and more

Hey Aneka,

You know that feeling when Spring hits and suddenly you want to clean everything — closets, inboxes, calendars?


Same goes for business. Now's a great time to step back and ask: Are the goals I set still the right ones? And is my strategy keeping up with all the changes around me?


Markets shift. Platforms evolve. Even email has updates (Microsoft, we see you). But when you adapt, your business doesn't just survive — it thrives.


This week, we've got two big (and a few smaller) things to help you stay on point:

  1. An important update on Microsoft's email rules (don't skip this).

  2. A webinar with ZeroBounce on the importance of moving your focus away from the rented lands of social media.

Let's reset and refocus👇

📅 New webinar

Want to build a more reliable stream of income from your email list — without chasing algorithms? Join us live with ZeroBounce on April 9 to learn how to automate your email strategy, boost deliverability, and turn your list into a consistent source of revenue.

☕ Fresh reads from the blog

🔐 Microsoft email update: Microsoft's new email authentication rules could impact your deliverability. Here's what you need to know — and how to stay compliant and land in the inbox.

🌱 Email list hygiene: A clean list = better results. Learn how to spot inactive contacts, remove dead weight, and boost your email performance with a healthier list.

📬 Why creators love email: Social algorithms? Too unpredictable. See why more creators are doubling down on email to build real relationships and sustainable income.

😩 Feeling email fatigue? If your audience is tuning out, it's time to switch things up. Learn how to recognize the signs and re-engage your list without burning them out.

📍 Local lead generation: Want more leads in your area? Discover simple strategies to boost your local visibility and attract clients right in your neighborhood.

🌐 Best of the web

📭 Google can now use your marketing emails in Search. And if you don't like that, you've got to opt out.

🔎 Why Google's hiding your data: Mark Barrera shares the not-so-obvious downsides (a.k.a. what Google doesn't want you to know) of showing up in AI overviews.

👾 Who actually uses Reddit? HubSpot's deep dive into Reddit reveals what users really think about brands, marketing, and whether you should show up there.

🙋‍♀️ Building your personal brand: Whether you're a creator, coach, or freelancer, your personal brand is your business. Here's how to craft one that stands out and builds trust.

🔘 Bulletproof email buttons: Tired of broken CTA buttons? Learn how to build buttons that render perfectly in every inbox — no more design headaches.

🍿 More binge-worthy content 🍿

Want to keep your online course students engaged without burning out?

What can modern-day marketers learn from the early days of the internet?

Till next time!

What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend!

Michal Leszczynski

Head of Content & SEO

New to GetResponse?

GetResponse offers an affordable, comprehensive, and easy-to-use solution to help you grow, engage, and convert your audience with powerful email, automation, list growth, and content creation tools.

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