What 1,000 marketers told us about what actually works in 2025

AI isn't killing marketing, but unstable platforms might. See why email remains the most trusted, highest-ROI channel for marketers this year and how

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌  ‌ ‌ ‌  ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ 

View this message online   Hey Aneka,   We've been hearing it everywhere lately: AI overviews eating into organic traffic, social media engagement nosediving, rising ad costs. It feels like the rules keep changing and not in our favor as marketers and business owners. While working on one of this month's articles, I couldn't help but reflect on all of this. But when my colleague shared some fresh survey data with me where over 1,000 pro marketers shared insights about their most trusted and effective channels, I was surprised. What stood out to me most is how email marketing continues to prove itself as a top performer even in this AI-driven, TikTok and social-media-crazed world. In fact, 26.9% of marketers said email delivered the highest ROI for them in the past six months, which is more than any other channel. And over a third invested more in email than in paid ads or social media campaigns. Read full article. Now, does this mean you should ditch all your other marketing channels and put all your attention on email? Not at all. But adopting the "AND" approach and making sure email is part of your omnichannel or multichannel strategy is certainly a smart move.     How? Don't ditch TikTok or social media, cut back on SEO, or stop running ads. Instead, integrate these channels into a system where your paid and organic efforts work together to drive conversions and grow an email list you actually own and can retarget anytime. Turn your TikTok or social media audience into email subscribers with lead magnets like coupons, giveaways, free ebooks, webinars, and more. Let all your channels complement each other instead of competing or working at cross purposes. When implemented well, this can work for all types of businesses from B2C, B2B to ecommerce.   🗓️ Register for our upcoming free webinar     Join our free webinar to learn how to turn browsers into buyers using GetResponse's latest ecommerce tools and automation tools. REGISTER NOW ->   ☕ Fresh reads from the blog   📈 24 effective ways to drive website traffic in 2025 Driving traffic to websites is getting increasingly difficult. Learn about all the channels you can use to drive more   🛒 How to upsell like a pro: Learn the about upselling strategies that the top ecommerce businesses in the market use.   🤖 The ultimate list of email spam trigger words: Discover over 100 email spam trigger words you should avoid in 2025. Plus, get actionable tips on how to improve email deliverability and keep your emails out of the spam folder.   📬 Lead nurturing: Strategies to convert prospects into customers: Most leads won't convert right away. Learn the best proven lead-nurturing strategies that build trust, drive engagement, and boost conversion rates at every stage.   ✉️ How to create and implement an email marketing strategy Learn how to build a powerful email marketing strategy from scratch. Explore proven tips, examples, and tools to boost conversions and customer loyalty.     🍿 More binge-worthy content 🍿     $13K from one email campaign? Learn how marketers are protecting their growth, scaling their revenue by not playing by someone else's rules. WATCH VIDEO   Discover how Power Pickleball Club, turned their local sports vision into a thriving, content-powered community. All with the help of GetResponse. WATCH VIDEO   Till next time!   What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend!     Nael Chhaytli Content Marketing Manager     You're getting good stuff like this email because you signed up to GetResponse Blog and Resources. Feeling like you need a break from these updates? That's a shame, but you can unsubscribe below, and hopefully, come back quick and resubscribe by visiting our website at getresponse.com/resources.   This message was sent to sahuit88.anekaragam@blogger.com GetResponse S.A., Al. Grunwaldzka 413 (NEON), 80-309 Gdansk, Poland. Unsubscribe or change your details.