AI took your traffic. Now what?

This is how brands fight back

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Can't see the images? View this message online.   Hey Aneka,   Remember when "just publish great content" was the mantra? That playbook's toast. AI isn't just disrupting how people search – it's taking over how they shop.  Google is funneling traffic to AI summaries. ChatGPT is skipping your store entirely and serving up answers – and soon, it'll be running checkout too. OpenAI is already testing native shopping features inside ChatGPT. No clicks. No visits. No brand experience. Just "Add to Cart" inside someone else's platform.    And Walmart? They've launched "Sparky," an AI shopping agent that recommends products based on aggregated reviews, scraped descriptions, and third-party comparisons. Your brand story? Invisible. Your customer relationship? Replaced by an AI.  So what's left? No, not another take on Sydney Sweeney's jeans ad.    It's your owned channels – your list, your site, your direct line to the customer. The places AI can't flatten, intercept, or rewrite. That's where loyalty happens. That's where brands still get built.    Don't get me wrong: TikTok, Meta, and Instagram still matter. But if you're not using them to drive people to your channels – where you control the message and the data – you're building someone else's business. This week, we're digging into how to make owned channels work harder – because if you're not building direct, defensible access to your customers now, you're not running a brand. You're stocking someone else's shelf.      If AI is stealing your top-of-funnel visibility, your site better convert like hell. This guide walks you through how to use web automation to turn passive browsers into engaged buyers – without burning out your team or spamming your list. If you care about sustainable growth, not just growth hacks, this one's worth your time. READ THE ARTICLE »   ☕ Team picks:   📬 Email Automation for Ecommerce: Most flows look the same: bland, transactional, forgettable. This guide shows how to build automations that actually build relationships. 🛒 Shopify Automation: Do More With Less: Too many tools, not enough time? This one's about building smarter systems inside Shopify – and removing the chaos from scale. 📈 Ecommerce in 2025: Modern Retail lays it out: 2025 isn't about clicks – it's about curated, contextual commerce. 📅 Do AI Tools Prefer Fresh Content?: Ahrefs explores whether publishing cadence really matters when AI assistants decide what to surface. 📹 How to Build an Email Funnel That Sells: This quick walkthrough shows how to attract, nurture, and convert — without sounding like a late-night infomercial. 🔗 Reddit Wants to Become a Search Engine: If your brand lives in UGC spaces, you'll want to pay attention as Reddit's search ambitions are growing fast. 🧠 Google Chrome's AI Store Summaries: Customers can now get a summary of your store's reputation without ever visiting it.   Till next time!   What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend!     Michal Leszczynski Head of Content & SEO New to GetResponse?   GetResponse offers an affordable, comprehensive, and easy-to-use solution to help you grow, engage, and convert your audience with powerful email, automation, list growth, and content creation tools.   SIGN UP FREE     You're getting good stuff like this email because you signed up to GetResponse Blog and Resources. Feeling like you need a break from these updates? That's a shame, but you can unsubscribe below, and hopefully, come back quick and resubscribe by visiting our website at getresponse.com/resources.   This message was sent to sahuit88.anekaragam@blogger.com GetResponse S.A., Al. Grunwaldzka 413 (NEON), 80-309 Gdansk, Poland. Unsubscribe or change your details.