How smart ecommerce marketers are diversifying channels and revenue streams
| | | 2025 belongs to the brands that stay flexible.
When Taylor Swift's album dropped, FedEx, Dunkin', and half a dozen others jumped on the orange wave. Some campaigns were brilliant, some just fun — but all showed what happens when brands move fast and meet their audience where the energy is.
The same principle applies to your growth strategy. TikTok is extending its reach beyond the app. Google is rolling out AI-powered flight deals that make search more of a concierge. Blogging-for-dollars is collapsing into new models. All of this is change — but also opportunity.
Here's the advantage you have: you're not locked into one channel, one revenue stream, or one playbook. You can diversify. You can use rented reach to spark demand, then bridge it into the channels you own. You can build resilience while others stay dependent.
2025 isn't about betting on one platform. It's about building a portfolio of opportunities that compound. That's where the future-proof brands will come from.
The platforms will keep changing the rules — no doubt about that. But you don't have to play catch-up. Below, you'll find the stories and strategies our team's watching right now, all designed to help you turn today's shifts into tomorrow's wins.
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| | | | If you've been meaning to set up smarter automations, this is your chance. We'll be live walking through real workflows inside GetResponse — so you can stop renting traffic and start owning it. | |
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| | | 📧 Gmail's New "Manage Subscriptions" Tool: Google is making it easier for users to bulk-unsubscribe from marketing emails. On the surface, that's a threat — but it's also a gift. It forces brands to raise the bar on relevance, and it helps keep your list cleaner, healthier, and more engaged.
🛍️ Win Black Friday 2025 by Starting Now: How to win this 2025 BF/CM? Prepare early, lean into hybrid shopping, make mobile your default, and stress-test logistics and ops before Q4 crunch.
📏 Category Page Content Length (New Study): Digitaloft's 2025 study shows that top-ranking ecommerce category pages contain only 310 words of content. The lesson? It's not about stuffing in copy but making the words useful and relevant to the shopper.
🤖 AI Search Visitors Convert 9–23× Better: Great take from Kieran Flanagan on why your website's role has shifted — it's no longer where buyers research, it's where you close them.
👾 Reddit 101 for Marketers: If you're trying to figure out Reddit (like I am), you'll appreciate this curated list of tips from Olena Bomko — plus an eComFuel podcast with Danny Kirk.
📨 All You Should Know About Gmail Tabs: Landing in the Promotions tab isn't the kiss of death. In fact, it can boost engagement if you play it right. Here's how to optimize your campaigns so Gmail works with you, not against you.
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| | | What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend! | | | | |
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| | GetResponse offers an affordable, comprehensive, and easy-to-use solution to help you grow, engage, and convert your audience with powerful email, automation, list growth, and content creation tools. | | |
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