Here's how to win the paradox
| | | The numbers don't look too optimistic. According to PwC, 84% of consumers expect to cut back spending in general over the next six months. But there's a silver lining. 71% of Gen Z and 72% of Millennials are more likely to join loyalty programs now than they were a year ago. While they're cutting spending, they're paradoxically seeking deeper connections with brands.
Why? Because nearly 80% find online shopping a lonely experience. And when people feel isolated and financially anxious, they don't just want your discounts.
They want to know you get them.
Consumers no longer settle for basic points or punch cards. They want loyalty schemes that deliver personalized, seamless, omnichannel experiences. They want loyalty programs that feel more like a genuine relationship than a transaction. Your customers are scared about money, but they're not just looking for the cheapest option. They're looking for brands that understand their reality and treat them like humans, not data points. The brands that crack this code won't just survive the spending pullback. They'll emerge with an army of genuinely loyal customers. Ready to learn how? Here's what's working right now. |
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| | | | Your customers are pulling back on spending, but they're not disappearing. This 12-minute breakdown shows how smart brands are shifting from chasing followers to owning their customer relationships. Real case study: $13K profit from one automated email campaign. If your business would collapse without social media, you need to watch this. | |
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| | | 🚀 The Fandom Advantage: Learn how fandom is reshaping consumer behavior and what brands must do to build authentic fan relationships. 🎯 Transform One-Time Shoppers into Loyal Buyers: Find out how personalization, email automation, and smart feedback loops can dramatically lower acquisition costs and lift margins. 🛍 Half of Europe's Shoppers Make Secret Purchases: A growing trend of stealth shopping signals the need for private, judgment-free shopping experiences.
✈️ Navigating Shopify International Duties and Tariffs: As of August 29, 2025, the U.S. eliminated the de minimis exemption — meaning even low-value goods now face new duties and fees. Here's how Shopify's HS-code tools, DDP shipping, and AI-powered duty guides can help you stay compliant, transparent, and profitable in cross-border sales. 🤳 TikTok Ads + Automated Funnel: Learn how combining paid TikTok campaigns with GetResponse's funnels transforms fleeting views into loyal customers. 📈 Facebook Ad Costs Climb 21% in 2025, Still Outpace Google: Traffic campaigns now deliver cheaper clicks and better engagement, though rising CPLs mean smarter targeting and creative strategy are now essential. |
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| | | What did you think of this newsletter? Reply and let me know what you think. And if you've found it valuable, be sure to share it with a friend! | | | | |
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| | GetResponse offers an affordable, comprehensive, and easy-to-use solution to help you grow, engage, and convert your audience with powerful email, automation, list growth, and content creation tools. | | |
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